soft life & friends
Lifestyle
Brand Identity
Germany
2024
Wavure Studio partnered with soft life & friends, a lifestyle brand, to design its brand identity. The project focused on aligning the brand’s image with its playful and aspirational lifestyle ethos. Wavure developed , curated a cohesive brand identity held the brand to reach wider audiences.
Summary
In 2024, Wavure Studio partnered with soft life & friendsto elevate their branding and enhance their presence in the events space. The project involved developing a vibrant visual identity to capture the essence of their curated, high-end events. Our goal was to position the brand as a go-to for luxurious but yet playful and unforgettable social experiences, helping them grow their audience and drive engagement.
Challenge
As a newly established event brand, soft life & friends faced the challenge of building a cohesive identity that reflected their vision of luxury and community-centered experiences. They needed a brand that would resonate with a diverse, international audience while also standing out in a saturated market.
Solutions
Wavure Studio crafted a complete branding package that aligned with soft life & friends vision. This included a sleek and modern logo, a consistent visual identity across all platforms, and a social media strategy designed to highlight their exclusive events.