Sataar
Cosmetics
Brand Identity
Package Design
Ghana
2023
Sataar Cosmetics, a locally-owned cosmetics brand in Ghana, partnered with Wavure Studio to create a distinct brand identity that would resonate with its target audience in Ghana and across Africa. Sataar sought a visually captivating and meaningful brand image that would differentiate it from competitors, endure on retail shelves, and clearly communicate the brand's story and values. Wavure Studio’s mission was to develop an identity that captured Sataar's essence and supported its growth within the dynamic and competitive cosmetics market.
Summary
Sataar Cosmetics, a local beauty brand in Ghana, sought to create a brand identity that would differentiate them from competitors in the cosmetics industry across Ghana and Africa. They needed a design that told their unique brand story, as well as packaging that would both endure shelf life and stand out among other brands. Wavure Studio was tasked with creating a comprehensive brand guide and developing packaging that met these objectives.
Challenge
Sataar Cosmetics faced the challenge of developing a brand identity that not only captured their story but also helped them stand out in a crowded market. Additionally, their packaging needed to be durable enough for long shelf life while maintaining a visually appealing design that would attract customers both locally and across Africa.
Solutions
Wavure Studio designed a brand guide that clearly communicated Sataar’s unique brand story and values, emphasizing their commitment to natural beauty and quality. The guide covered all aspects of their visual identity, from logo design and typography to color schemes, ensuring consistency across all marketing materials and platforms.
